WHY HEALTHY EATING FOR WEIGHT LOSS IS SO DIFFICULT
Eating less and eating healthy is no easy task. You are competing against a stacked deck prepared by wise food manufacturers and their marketing experts. Research shows that the brain is activated by thoughts of foods high in sugar, fat and salt. In fact, brain activation continues until the entire plate of candy, ice cream or potato chips have all disappeared. Add great packaging, art work, smell, taste, and the right words or script and you are receiving powerful cues to eat often, even when you are not hungry, and to overeat until the food disappears.